TURNERS FALLS — Eggtooth Productions is holding “an immersive, interactive, living art installation” titled “A Happening” at the Shea Theater Arts Center on Friday.
According to Producer Sam Perry, the event will bring in 14 Pioneer Valley artists from multiple mediums for “an amazing night of art and intrigue.” Set for 7 to 10 p.m., the festival will include painting and music, craft vendors, and theater and sound installations.
Perry, a multimedia artist, said in a press release that “A Happening” came to fruition as an idea to share his music — specifically work from a multi-project collection he titled “SVIP” — with the world.
“During the shutdown last year, I created SVIP, an ambient musical endeavor with no genre boundaries, whose aim is to create an arresting atmosphere, transmute energy in a given space and transport listeners to another world,” Perry said. “As vaccines rolled out and shows became a reality again, I had an interesting dilemma: How could I best represent my music from SVIP in a live setting?”
Perry said SVIP’s approach of pushing boundaries warranted something unique.
“I realized that in order to allow listeners to truly be transported in the way I wanted them to be, a simple concert would not suffice,” he said. “I’ve gathered artists from across mediums and across the Pioneer Valley to create an unforgettable, immersive art experience unlike anything audiences have ever experienced before.”
The event has additional support from Cohn & Company, Dean’s Beans Organic Coffee Co., Assets for Artists, the Massachusetts Museum of Contemporary Art (MASS MoCA), and a working capital grant from Valley Creates and the Community Foundation of Western Massachusetts.
Doors open at the Shea Theater at 6:30 p.m. Audience members must be vaccinated and will be asked to show their vaccination card upon entry. All performers and guests will be required to wear masks.
Reach Julian Mendoza at 413-772-0261, ext. 261 or jmendoza@recorder.com.