GREENFIELD — Rejecting fast fashion and focusing on sustainability is the ethos of a new handmade and upcycled clothing and accessories store that opened its doors to shoppers on Wednesday.

“This is all about sustainably upcycling clothing,” Elizabeth DeNeeve, owner of The Sparkle Cave at 223 Main St., said, gesturing to clothes on the racks and the center display featuring various handmade accessories and jewelry.

Since moving from Los Angeles to Greenfield during the pandemic in 2020, DeNeeve, a self-taught costume designer, said she had to “reinvent” herself to continue working amid the global health crisis. As a costume designer whose clients range from belly dancers to drag performers, she was dealing with expensive leftover fabrics and costume materials she didn’t want to discard.

Once the pandemic subsided, DeNeeve felt the time was right to tackle her collection in an advantageous way.

“I started to think, ‘Well, maybe I could supplement my income by making some other things and doing the craft fair circuit,’” DeNeeve said. “And so that’s what I did.”

As DeNeeve found success in selling her crafts and continuing costume design work out of her home, she thought opening a brick-and-mortar location where she could sell and design clothes would be worth it. This idea was realized when storefronts on Main Street had leases up, and she secured a lease at 223 Main St., where Goose Divine Energy and The Finch Gallery were formerly located.

DeNeeve began looking for a space starting in December. By February, the lease was signed and she began redecorating the store by repainting the walls, pulling up and cleaning the carpets, and moving in her stock and displays.

With the store now open for business, customers can expect to see a variety of accessories and clothing, even swimwear, as well as services like measurements and alterations on garments. To offer customers a true idea on sizing, she said she’ll be labeling garments with their specific measurements, regardless of the size, as clothing sizes can differ from brand to brand.

“It’s better to know where you are in inches without judgment or value placed upon it, so that you can choose the clothes that you know will fit you,” DeNeeve said.

Additionally, DeNeeve wants to stock clothes that are primarily above a size 12 and nonbinary clothing. To start her men’s clothing rack, Easthampton artist Pascale Jarvis will sell their “raskl. block printed wares” brand clothes.

As for jewelry and accessories, DeNeeve is selling handmade earrings — some of which come from her collection of fabrics, and earrings that contain pressed flowers she has collected herself. On display are also hair clips and gloves made from her fabric collection.

When asked about her plans for the future, DeNeeve said she is interested in not only being a bold and eclectic store on Main Street, but she also wants to partner with other businesses. She mentioned she hopes to partner with Ice Cream Alley for an opening celebration in the spring with music, and she plans to extend her hours over the summer into the evenings on weekends.

“It’s a good little spot for what I have going on,” DeNeeve said, “and hopefully people will like it.”

The Sparkle Cave will be open Wednesday through Sunday from noon to 7 p.m. Prices range from $1 to $100.

The Sparkle Cave also operates an Instagram page, @thesparklecave, and an Etsy page, etsy.com/shop/TheSparkleCave.

Erin-Leigh Hoffman can be reached at ehoffman@recorder.com or 413-930-4231.