GREENFIELD — As part of a new holiday tradition, Greenfield Business Association and Hawks & Reed are sponsoring the Holiday Spectacular – with events in the city all weekend long.
Last year, the first Holiday Spectacular was created to encompass the events including Jinglefest during the first weekend of December in Greenfield to “kick off the holiday season in the city,” according to Rachel Roberts, coordinator for the Greenfield Business Association.
“We have expanded the activities to include the pop-up holiday market at the Pushkin gallery and turned the Friday event into a weekend-long event under the umbrella of ‘Greenfield Holiday Spectacular’ to encourage people to come downtown for holiday events and shopping — and maybe something good to eat,” said Roberts.
Hawks & Reed Co-Manager Benjamin Goldsher said the reason for the creation of the Holiday Spectacular was the number of activities happening in the city.
“There’s so much going on in Greenfield,” Goldsher said. “We wanted everyone to be able to find all of it and make a weekend out of it.”
He said the mission of the pop-up was to be able to provide local people without a store-front presence to sell their goods like jewelry, paintings, books, clothing and more.
“We have about 30 local vendors — there will be food, libation, music and dance performances,” Goldsher said. “It’s a place where you’ll be able to get all your presents in one place and support local people.”
The Greenfield Business Association also promotes people to explore downtown Greenfield as part of the holiday spectacular.
“Greenfield is the place to come on the first weekend in December,” Roberts said. “We want people to see the city and everything it has to offer. It’s the place to be this weekend.”
Unless otherwise stated, all events are free.
Here is the schedule of events:
From 4 to 6 p.m. – Hot cocoa and treats for sale by Girl Scout Troop 64792 at Veteran’s Mall.
From 4 p.m. to 8 p.m. – Valley Lightworks photographers Matthew Cavanaugh and JP Langlands are doing the holiday pop-up portrait on the fourth floor, The Perch, of the Hawks & Reed. The sessions will be 15 minutes and include a high-resolution black and white jpeg digital file for $60. Once the session is done, the photographers will quickly run through the images to narrow them down and then you will choose your favorite file to take with you. Additional files are $10 each, cash and credit are accepted. These sessions are relaxed, so come as you are and have fun. Book an appointment at https://square.site/book/7Q04X7BXDG33T/jp-langlands-photography.
From 4 to 8 p.m. – Greenfield holiday pop-up market at the Pushkin, 289 Main St.
From 4 to 8 p.m. – Festival of trees at Wilson’s Department Store on the third floor.
From 4 to 8 p.m. – Augusta Savage pop-up gallery with the Hive, 156 Main St.
From 4:30 to 5:30 p.m. – Community caroling and tree-lighting at Veteran’s Mall.
From 5 to 8 p.m. – Pop-up shop and tasty treats with Franklin Community Coop, 170 Main St.
From 5:30 to 7 p.m. – Strings for kids pop-up concert with Artspace, 281 Main St.
From 5:30 to 7:30 p.m. – Visit Santa at Wilson’s Department Store.
From 6 to 8 p.m. – Family night at the YMCA.
From 6:30 to 7 p.m. – Free showing “Charlie Brown Christmas” at the Greenfield Garden Cinemas.
From 7:30 p.m. to 11 p.m. – Yarn will perform at the Hawks & Reed Ballroom. Tickets are $13 in advance, $18 day of show.
From 9 a.m. to 4 p.m. – Holiday pop-up portraits by Valley Lightworks photographers Matthew Cavanaugh and JP Langlands on the fourth floor, The Perch, of the Hawks & Reed.
From 9 a.m. to 5 p.m. – Astrid Sheckel is hosting her annual studio art sale at 2 Mead St.
From 10:30 a.m. to 1:30 p.m. – Hawks & Reed is hosting Drag Brunch. The show begins around 11:30 a.m., depending on the time guests finish at the buffet line. Tickets are $30 tickets which includes a brunch buffet and a full drag show. Parents, please note that the drag brunch may have adult language and content.
From 12 to 6 p.m. – Greenfield holiday pop-up market at the Pushkin, 289 Main St.
From 7:30 p.m. to 11 p.m. – The band She Said will be performing at Hawks & Reed as well as a release of the documentary film on the band in the Wheelhouse. Tickets are $12.
From 11 a.m. to 3 p.m. – Valley Lightworks photographers Matthew Cavanaugh and JP Langlands are doing the holiday pop-up portrait on the fourth floor, The Perch, of the Hawks & Reed.
From 11 a.m. to 3 p.m. – Greenfield holiday pop-up market at the Pushkin, 289 Main St.
For more information on the Holiday Spectacular visit: https://www.facebook.com/GreenfieldHolidaySpectacular/?ref=page_internal
Reach Melina Bourdeau at mbourdeau@recorder.com or 413-722-0261, ext. 263.