GREENFIELD — Boasting the ability to provide fresh food fast, Tito’s Taqueria has come down from Brattleboro, Vt., to sell tacos, burritos and burrito bowls at the Sunoco Gas Station on Federal Street.
The taco trailer has been in operation in Greenfield for a little over a week, according to owner Tito Garza, operating from 11 a.m. to 3 p.m. Monday through Friday.
About three years ago, Garza rolled a cooler with 30 breakfast tacos to the side of a road in Brattleboro — he sold two that day. He went back the next day, and sold out every day for nine weeks, getting his business off the ground.
“I started because I couldn’t find food like my abuelita’s (grandmother’s),” Garza said. “That, to me, is comfort food.”
Now, there is a commercial kitchen in Brattleboro, trailers and a new site in Greenfield. He also has potential plans of expanding to Rutland, Vt.
Garza said business in Greenfield has gone well, will his food selling out on several occasions.
“We’ve been received so well here,” Garza said. “It was better than I expected.”
Not only does Garza aim to feed people, but he wants to empower them and show them “how capable they are at achieving their dream.”
“In today’s society, people want fresh food, but they want it fast, and we’re really doing that. We have an app where people can order and pay for their food, they just need to pick it up,” Garza said, adding that he is hoping to expand the feature for Greenfield customers. “Our mission is to encourage everyone to realize they can achieve their dreams because we’ve been challenged and failed, and we rise again. I want to be an example to encourage others.”
Garza said his devoted team of employees made the expansion possible.
“We have about 20 employees who are awesome and dedicated. They were the catalyst and were asking for more hours,” Garza said. “Greenfield met that need.”
He said the city is similar to Brattleboro, “a tight knit community in need of fast casual food.” He also has a connection because his son goes to Camp Apex.
While he doesn’t have any concrete plans, Garza said he’s open to the idea of having a more permanent location in Greenfield if the right opportunity presented itself.
“It’s always worth looking at a place,” he said.
Otherwise, Tito’s Taqueria will go back to simply the Brattleboro location by the end of the summer in September.
Garza said he wants to share his business dream — and success — with others.
“I get to live the life of my dreams, I have the best support and I get to share it with people,” Garza said. “I always encourage other people to embrace vulnerability and give their dreams a shot.”
Reach Melina Bourdeau at mbourdeau@recorder.com or 413-772-0261, ext. 263.