Lecia Brooks, director of outreach for the Southern Poverty Law Center, in Goodell Hall at UMass, Monday.
Lecia Brooks, director of outreach for the Southern Poverty Law Center, in Goodell Hall at UMass, Monday. Credit: Gazette Photo/Jerrey Roberts

AMHERST — When the designer Maya Lin created the Civil Rights Memorial in Montgomery, Ala., she included the names of 41 people who died struggling for racial justice between 1954 and 1968.

Those dates are listed in a circle, with a smooth layer of water flowing over the top of them. But there’s a blank space between the beginning and end of that timeline, a small chunk making the circle incomplete. When visitors look down on that space, their faces are the only thing they see reflected back at them.

That’s a big part of why Lecia Brooks, the director of outreach at the Southern Poverty Law Center, came to the University of Massachusetts Amherst on Monday: to help the university reflect on itself at a time of deep political divide.

“Maya Lin thinks, and we agree, that the march continues,” Brooks told the crowd of about 75 at Goodell Hall, urging them to engage politically to fight against racism. “When they write your name on the memorial, what will be added?”

Brooks’ visit comes during a time when colleges are struggling to deal with racist incidents, and local campuses are no exception. Last month, authorities said two juveniles left a noose on Amherst College’s football field, and black students at Westfield State University were targeted with racist and sexist vandalism at their dorms. This spring, a white supremacist organization’s fliers were placed on vehicles in a UMass Amherst parking lot.

In an effort to combat bigotry, UMass has launched the “Hate Has No Home at UMass” campaign, and Brooks’ talk was a part of those efforts. The lecture focused on the state of hate and extremism in the United States today.

A primary driver of the increasing prominence of hate groups in the United States, Brooks said, are the country’s changing demographics. In 1970, the country was 83 percent white, compared with 66 percent today, and in several decades demographers predict that whites will become a minority. Hate groups, she said, have exploited that fact to promote white supremacist ideas.

Fueling that fire is the ease with which people can see white supremacist propaganda on the internet. “People, especially today, are increasingly radicalized online,” Brooks said, pointing to Dylan Roof — the white man found guilty of killing nine African-American churchgoers in Charleston, S.C. — as an example.

The Southern Poverty Law Center also documented more than 850 reports of bigoted harassment and intimidation immediately following the election of President Donald Trump, who Brooks said has emboldened white supremacists nationwide.

Of the 867 hate incidents Brooks’ organization documented in the 10 days after the 2016 presidential election, 183 occurred at K-12 schools and another 140 at universities.

To help students combat bigotry on their campuses, the university passed out the Southern Poverty Law Center’s anti-bias guide “Speak Up!” The booklet gives 10 scenarios designed to help people respond to biased incidents when they arise in everyday interactions.

“I don’t think we’ll beat it until we decide to live intentionally integrated lives,” Brooks said when an audience member asked how to teach children about combating racism. “I have to be intentional about it, so you have to be intentional about it, too,” she said.