GREENFIELD — A $10,000 investment from Gagne Wealth Management Group is expected to generate more than $20,000 in local spending as the financial services organization and the Franklin County Chamber of Commerce prepare to launch the second annual “Buy-$25-Get-$50” Gagne Wealth Gift Card on Wednesday, June 10.
Starting at 9 a.m., Gagne Wealth Management Group will match every $25 Franklin County Gift Card purchase, giving customers $50 in local spending power and supporting Franklin County small businesses with every swipe. Every dollar generated through the promotion can only be spent at participating Franklin County businesses.
“Our goal here is to make spending locally the easiest and most rewarding choice people can make,” Franklin County Chamber of Commerce Executive Director Jessye Deane said in a statement. “You don’t need a code or a coupon — you just buy a $25 Franklin County Gift Card on June 10, and it instantly becomes $50 you can gift or spend at dozens of participating businesses across the county.”
Gift cards can be purchased online through a dedicated Gagne Wealth Management Group checkout page on the chamber’s website, where a $25 bonus is automatically added to a single $25 e-gift card at checkout. Gift cards can also be purchased in person at the chamber office at 393 Main St. in Greenfield or by calling 413-773-5463. A limit of five gift cards per person applies while supplies last.
Deane advises gift card buyers to get in on the promotion early, as all 400 available Gagne gift cards sold out in less than three hours last year.
“We’re thrilled to bring this promotion back for a second year,” Merrill Gagne, founder of Gagne Wealth Management Group at 238 Main St. in Greenfield, said in a statement. “The response from the community has been incredible and the results demonstrated just how powerful local spending can be.”
Unlike traditional gift cards that are tied to a single retailer, the Franklin County Gift Card can be redeemed at a diverse mix of restaurants, retailers, attractions and service providers throughout the county.
The initiative builds on the momentum of the chamber’s gift card program relaunch in November 2024, which introduced an easier purchasing platform and expanded the number of participating businesses to include local favorites like Hope & Olive, Sweet Lucy’s Bakeshop, The Brewery at Four Star Farms, Beth & Frances Boutique, Ryan & Casey Liquors and more.
“If this promotion helps more folks shop locally, try a new place or support a neighbor, then we’ve done something good together,” said Gagne, whose philanthropy over the years has also included sponsoring the Franklin County Hockey Association’s Learn to Skate program, supporting Greenfield Minor League Baseball and backing local food drives, youth mental health initiatives and a range of nonprofits.
“We are so grateful for Merrill’s leadership in what it means to be a business that gives back,” Deane said. “This promotion is a reminder that when we support small businesses, we’re investing in our neighbors, our main streets and our shared future.”
The Franklin County Gift Card is accepted at a growing list of restaurants, retailers and services. For a full list of participating businesses, visit franklincc.org.