The Greenfield Recorder is joining with 1049 Nash Icon Radio to launch “Feed the Need” — a food drive starting Monday and continuing nonstop.

Feed the Need food donation boxes will be placed throughout Franklin County at various business locations making it more convenient and accessible for the public to make a non-perishable food donation.

The campaign’s goal is to provide ongoing awareness of the need to keep the shelves stocked at area food banks. The Salvation Army will be the main beneficiary of all donations collected. The plan is to act as a supplement to the various campaigns occurring at different times throughout the year.

“Feed the Need is a simple phrase but with a constant awareness campaign on-line, in print and on-air, it could become a very powerful “punch” line, says Brian McCormick, 1049 Nash Icon’s vice president and general manager. “Something that will be top of mind. People will know it when they see it — when they hear it.

“Hopefully it will trigger that automatic response to grab something while shopping at the store. A subconscious thought. We’re determined to make this an ongoing food drive, every day throughout the year. Because hunger never sleeps”

“Year-around contributions to assist with hunger will help fill a daily need in our communities. The Greenfield Recorder is pleased to partner with other local media for this effort,” Publisher Michael Rifanburg said. “Please help us Feed the Need.”

Feed the Need Box locations will be listed weekly in the Recorder and announced daily on 1049 Nash Icon. They will also be available on the radio station’s website 1049nashiconradio.com, as well as their Facebook Page.

“I wonder what people are thinking at the red light …watching that person standing on the corner holding the cardboard sign … looking for food … for work … for help,” McCormick said. “Are they really in need or just panhandling? Does it matter?

“The need is real and it affects all walks of life.

“The guy on the corner is just another reminder of the need right in front of us.”

For more information, phone 603-239-8200.