NORTHAMPTON — The owners of Serio’s Market, a local institution open for more than a century, announced the store’s imminent closure on social media Monday morning.
“The dismal winter sales paired with three large pieces of equipment breaking down within one week of each other made us realize it’s time,” the statement read. “Honestly we have no choice.”
Founded in 1902, the market’s doors will close for a final time at 6 p.m. Friday, according to the announcement. Until the closure, the business will run as usual with the exception of closing two hours early each night.
The neighboring Serio’s Pharmacy will remain open.
At the store Monday afternoon, store manager Jaimie Golec shared tearful hugs with longtime regulars just hearing of the news.
Emotions are running high because the store has been around a long time, she said, and people came for more than the food.
“I’ve met some really amazing people,” she said. “It made me keep fighting.”
In the end, she said dwindling sales sunk the ship — “$1,000 in sales for the day, that’s not gonna cut it” — and $10,000 in equipment failure in one week served as “nails in the coffin.”
Kurt DeCarolis said while shopping at the deli counter if he won the lottery he would give it all to save Serio’s.
“The only meat I throw on my grill is from this place,” he said. “I’m sure I’ll find somewhere else to buy meat, but it won’t be the same. Times change.”
Above the meat counter, a week’s worth of daily soup specials was still on display Monday. Even with the impending closure, customers still filtered in before lunch picking up meals, old favorites and party platters.
Without a car, Sarah Hougen said the market has been an essential place to have right around the corner.
“I love that it was right downtown,” she said.
As a high school student in the 1960s, Denny Nolan worked as a stock boy at the market. Decades later, Nolan still shops at Serio’s and has fond memories of years gone by.
He stopped at the market Monday morning to pick up a platter of sandwiches and treats for his wife who was hosting a group of women at their home.
“I wish them all well. It’s tough on the staff,” Nolan said. “He’s worked so hard, Gary (Golec).”
Sitting in her car outside of the market, Amiee Ross said she used to live down the street from the market.
“Everybody who always worked here was very nice,” Ross said. “I just wish everybody the best of luck.”
The market will also be open Saturday between 10 a.m. and 2 p.m. for those interested in purchasing a piece of Serio’s memorabilia. Money from the sale will be used to help pay off local vendors, according to the Facebook post.
Since owner Gary Golec’s wife, Christina Cavallari, died in 2014, the shop faced an uphill battle in light of the sudden loss and because of financial issues that were only uncovered following Cavallari’s death.
Serio’s announced in November that it faced mounting debt after a wholesaler filed a complaint in Northampton Superior Court, seeking payment for services. Last week, Gary Weiner, of Weiner Law Firm, P.C., of Springfield, filed for a default judgment against Gary and Jaimie Golec for their alleged failure to pay $32,349 to Bozzuto’s Inc. of Cheshire, Connecticut, as well as $2,274 in lawyer fees and $1,351 in interest.
November’s announcement prompted community efforts to save the store, including a “cash mob” event hosted by the Northampton Radio Group in January that encouraged customers to patronize the business, as well as a GoFundMe page set up for contributions.
Jaimie Golec said the Bozzuto’s complaint was “not a factor” in the Golecs’ decision to close. “It wouldn’t have closed us,” she said.