GREENFIELD — Sophie Jamison, chief TikTok officer at the homeware company Made By Gather, visited Stoneleigh-Burnham School last week as part of the Alumnae Lecture Series to share with students her journey in the ever-changing career path of social media marketing.

When she was in the students’ shoes, back in high school, Jamison said she was painfully shy, but she came out of her shell by sharing her love of Nerf toys online, quickly gaining a large following online and the attention of the brand. Though she started out on YouTube, she later expanded to other platforms, including Instagram and TikTok, and became known by young fans as Sophie Lightning. Eventually, Jamison was hired as Nerf’s first-ever chief TikTok officer, responsible for creating content promoting Nerf on the video sharing app.

Today, Jamison holds the same position at Made By Gather. She has been named to Forbes’ 30 Under 30 list for advertising and Adweek’s list of 35 Women Trailblazers for her innovation in social media advertising.

Jamison encouraged the Stoneleigh-Burnham students to lean into their interests, and to carve out a place for themselves. She recalled realizing, “I’m going to bulldoze into marketing departments and create a path for myself,” even though her career is one that didn’t exist in the recent past.

Jamison also told the students there are many different ways to become an entrepreneur, and that they can be entrepreneurs within preexisting companies.

Above all, she emphasized the importance of authenticity and self-acceptance.

“Your passions and your interests and the things that make you, you — those are your superpowers,” she told the students. “I think the most important thing is remaining authentic to yourself.”