Call him a hero or villain, but the man who killed the United Healthcare CEO struck a nerve, exposing a deep rage shared by many Americans across the political spectrum — an anger at an industry that earns obscene profits from the suffering of others. His chilling act shifted the national conversation from immigration to corporate greed. Finally.

For too long, Americans have hesitated to criticize the super-rich. Chalk it up to our tribalist nature that has so many convinced that our financial struggles are caused not by wealth hoarding but by those we view as outside our clan.

History offers many examples. In Nazi Germany, Jews were blamed for a financial depression triggered by the American stock market crash. My parents and grandmother barely escaped; many in my family did not. Decades later, Ronald Reagan handed the wealthy the largest tax cuts in U.S. history while vilifying the “Welfare Queen” who leached from the feeding trough of “Big Government.” This racist caricature was meant to distract from policies that began a 40-year transfer of wealth from the 90% to the 1%, producing the largest wealth gap in a century. It’s a story about the undeserving poor vs. the deserving rich.

Today, we face a similar narrative. Immigrants are blamed both for stealing jobs and freeloading despite their essential role in propping up our economy given our shrinking workforce. After being fed a steady anti-immigration news media diet, it’s not surprising that nearly four out of five Republicans support placing undocumented immigrants in internment camps.

The greater the wealth imbalance, the more the wealthy need to distort the truth. They peddle the long-discredited Trickle-Down theory, claiming that what benefits them benefits us all. But rising tides don’t lift all boats when some people have no boat at all, or when their boats are sinking because the super yachts are creating destructive waves.

We have to stop believing that billionaires have working people’s interests at heart. In fact, they’re mutually exclusive. A gangbuster stock market depends on keeping wages low and unions banished. Outsized campaign contributions ensure that taxes are slashed and regulations meant to keep us healthy, safe, and not impoverished are gutted. It makes complete sense that the wealth lobby exploits fears of “socialism” to keep people voting against their own interests. It’s no coincidence the U.S. remains the only developed nation without universal health care. This is where our anger should be directed.

But redirecting anger is not easy. Six of the richest U.S. corporations control 90% of our media and their profits depend on algorithms and news coverage designed to keep us divided, misinformed, and distracted from this billionaire plunder. “You know the media has failed,” says essayist Rebecca Solnit, “when people are more concerned that a trans girl might play on a softball team than that the climate crisis will destroy our planet.”

During the next four years it will be critical to get people to see through this deception. When we start feeling the fallout from a second Trump term, the scapegoating will intensify. Tariffs, more tax cuts for the rich, and the loss of immigrant labor will send prices soaring and balloon the deficit. Many may lose health care, Social Security, and worker protections. The wealth lobby will no doubt point fingers elsewhere.

Change is possible though. As a grant writer for 30 years, I’ve seen campaigns shift public opinion on issues like marriage equality, net neutrality, and climate change. Recently, several states won historic economic reforms after decades of trying. In Massachusetts, RiseUpMass won the nation’s sixth millionaire’s tax by debunking claims it would harm retirees. In Washington state, the Balance Our Tax Code, a coalition of over 80 diverse groups, from home health aide workers to members of the Yakima Nation, was able pass a capital gains tax, calling out Amazon and Microsoft for avoiding their share of taxes. “The biggest lesson we learned,” said campaign communications manager Reiny Cohen “was that when we come together and tell the same story, lawmakers have no choice but to listen.”

In other words, changing minds requires a coordinated echo chamber. The #MeToo movement showed how the right framing, amplified through the news media, can shift perspectives and galvanize action. Imagine if we could help more people connect the dots between stagnant wages, failing schools, a burning planet, unaffordable housing, and the greed of the 1%.

But the message must go beyond bashing billionaires. It must present a compelling vision of what is possible if we stand up against the ultra rich. The We Make Minnesota coalition was able to pass a tax increase on the wealthiest 1% by countering anti-Somalian rhetoric with a “We’re Better Off Together” message. Instead of using a “Stop the Cuts” framework, the campaign emphasized the subsidized health care, free preschool, and tuition-free college programs the state is now able to offer.

This isn’t about destroying capitalism. A healthy balance between a free market and protective government is essential. But when the richest among us prioritize profit over the well-being of the majority, it’s no longer about politics — it’s about survival.

The murder of the United Healthcare CEO, as horrendous as it was, forced us to confront the injustices we’ve been taught to tolerate. This moment must unite us against the true enemies of the American dream: unchecked greed and exploitation of the many for the benefit of the few. We can either remain manipulated by scapegoating and fear or see the truth and demand change. Only then can we build a society where no one feels driven to such desperate measures again.

Sarena Neyman is a writer who lives in Leverett.