Ginger Love Cafe brings Filipino street food to Franklin County Fairgrounds
Published: 08-12-2024 11:05 AM |
GREENFIELD — The next time you attend an event at the Franklin County Fairgrounds, chicken adobo and other Filipino street food will be just a stone’s throw away.
Sherryla Diola is opening Ginger Love Cafe directly across from Halberg Hall, with plans to begin operating at the start of SoulFest, a Christian music festival set for Aug. 15 to 17. She intends to use the space to sell food at fairgrounds events and to prep and cook for her two food trucks that travel to events throughout New England.
“My cooking is really a home-cook kind of thing. I didn’t go to school for it or anything,” she said. “But the food that I’m serving is what I love to eat. It’s my favorite foods.”
She intends to serve food via turo turo, a casual style of dining in which customers point out what food they want in woks. Diola explained “turo” means “point.” This style, she said, is popular at festivals due to its quick nature.
Diola grew up in the Philippines before moving to the United States in 2002 and working in the restaurant industry as a server for about 20 years, eventually branching out on her own.
“My dad was a good cook. My mom was a good cook. A lot of Filipinos are really good cooks,” she said. “And, working in the restaurant industry, you are exposed to all of these flavor profiles. Plus, I travel a lot in the wintertime and I take cooking classes in different countries where I go to.”
Diola’s personal favorite is chicken adobo, a marinated dish.
“It’s a good combination of savory, sweet and tangy,” she said, adding that it rivals lumpia, a Filipino spring roll, for the title of unofficial national dish of the Philippines.
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Diola opened a commissary kitchen, where food is prepped and stored, at Abandoned Building Brewery in Easthampton four years ago before moving to Jake’s at The Mill in Amherst and then to BOMBYX Center for Arts & Equity in Florence. She gets help from friends, family and a couple of part-time employees. The new space was previously KC’s Kitchen until owner Kevin Carneiro sold it to Diola in the fall.
More about Ginger Love Cafe and Filipino food in general is available at gingerlovecafe.com. Diola’s business also maintains Facebook and Instagram pages.
Reach Domenic Poli at: dpoli@recorder.com.